LaRose Marketing Communications, Inc.

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Monadnock Community Hospital

The Bond Wellness Center

New London Hospital

Granite State Independent Living

The Bond Wellness Center
at Monadnock Community Hospital

In 2005 the Bond Wellness Center (BWC), a medically-based fitness center, approached LaRose Marketing to help increase membership levels. LaRose Marketing worked with the director, membership services coordinator and fitness coordinator to develop and successfully execute a plan that significantly increased membership over a two-year period. Prior to planning marketing activities, the group analyzed and improved marketing and operational practices throughout the center to ensure that the membership drive would be successful. The team also set up systems for analyzing financial returns on investment for each marketing initiative. Once the marketing plan launched, LaRose Marketing and the team worked closely together to monitor, measure and adjust the plan and operational practices to meet the high response rate. LaRose Marketing continues to assist BWC in the retention phase of this marketing program and in planning for long-term membership growth through sustainable marketing, sales and retention practices.

"At MCH, we utilize LaRose Marketing Communications regularly and we are pleased with the results. They are very effective at assisting in variety of marketing efforts, including researching the current environment, planning for future needs, coordinating written surveys and focus group studies, and developing communication plans that have helped us grow our services and gain support for major hospital projects.

"Liz LaRose is particularly good at listening to what people have to say and guiding and supporting them toward reaching their stated goals. She delivers on time and on budget, and is flexible with her time depending on our needs. I believe that we will utilize LaRose Marketing Communications for a number of future projects because of these qualities."

Peter Gosline, CEO
Monadnock Community Hospital,
Peterborough, NH

LaRose Marketing Communications, Inc.
174 Concord Street, Suite 310
Peterborough, New Hampshire 03458
603.924.4400
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