New London Hospital

New London Hospital operates the only school-based medical program in the State, the Tiger Treatment Center (TTC), in the Newport Middle-High School. The hospital received a grant to increase and sustain student enrollment, and asked LaRose Marketing to help.

A team was assembled, consisting of LaRose Marketing, New London Hospital's Director of Marketing, the TTC medical provider and the School Nurse. Together, the group developed an integrated marketing and promotional plan designed so that the TTC staff could realistically implement the promotional activities on a long-term and sustainable basis. Students at nearby Colby-Sawyer College were also recruited to provide marketing research and to implement some portions of the plan. A measurement system for monitoring enrollment growth was built into the plan. As a result, active enrollment rose during the 07/08 school year with significant increases in the two grades that were most heavily targeted.